Our investment strategy is based on two very simple terms: Bear Market and Bull Run. So, what do these two terms mean? In simpler terms, Bull Run means a rising market and Bear Market means a falling market.
A Bull Run or Bull Market is a prolonged period during which stock prices or other assets (such as cryptocurrencies) are constantly rising. Bull markets are often characterized by investor confidence and the strength of the economy in general.
On the other hand, a Bear Market is only the final phase of a complete cycle that included a crypto bull run. A Bull Market is therefore opposite to the Bear Market. The Bear Market occurs when stock prices are falling.
The following classification makes the difference easily understandable: Bulls rage when they are excited. Known for their speed, they symbolize a booming stock market. As for Bears, they are gloomy and cautious. They are associated with a state of hibernation, so they perfectly represent an image of a declining or stagnant stock market.

The opportunity behind Bear Market

The cryptocurrency market has entered a bearish phase for several months. 98.5% of cryptocurrencies have seen their prices fall by at least 90%. Synonymous with loss, the bear market is too often seen as a disaster.
However, with our experience in the cryptocurrency field, we have understood that a bear market, just like a crypto bull run, is only a phase in a much more complex cycle. Indeed, it must be understood that all financial assets, such as cryptos, are subject to what are called cycles.
For stocks, these cycles have a lifespan of 10 years or even much more. As for cryptocurrencies, these cycles are much more limited in terms of time and can run for a maximum of 5 years.
Their cyclical nature alternates roughly between periods of rising and falling prices over several months or even several years for some stocks. Taking the form of successive waves, these cycles allow savvy investors and traders to position themselves and act accordingly to make gains.
To illustrate these cycles, let's take the example of Bitcoin, the most important cryptocurrency in terms of capitalization and notoriety. Although it is generally bullish in nature, this cryptocurrency has repeated the same pattern since its inception. Each cycle is broken down into 4 distinct phases, as shown in the image below.